Google is making it easier for shoppers to find the perfect outfit online with its new AI virtual try-on feature. Released this week in the U.S., the tool allows users to see what clothes would look like on their own body by uploading a personal image.
Available via Search and Shopping, the try-on experience lets users simulate clothing fit with just a few clicks. The results can be saved or shared, helping people make better online fashion choices.
The feature marks a shift in strategy from showing clothing on diverse models to giving shoppers a direct view of how products would fit them. It aligns with broader trends of personalization in online commerce.
Google is also rolling out improved pricing notifications and a coming AI-powered style tool that will help users browse design suggestions for both wardrobes and interiors. Its Doppl app complements this experience with deeper customization.
