Berlin-based startup Born, under the leadership of CEO Fabian Kamberi, is positioning itself as a pioneer in social AI. Kamberi argues that most AI companions today isolate individuals, while the future of AI should focus on shared experiences that bring people together.
At the center of Born’s offering is Pengu, a virtual pet app that two users can co-parent. The freemium platform has already attracted 15 million users worldwide, though the number of premium subscribers remains undisclosed. By emphasizing co-parenting, Pengu aims to build stronger bonds between friends or partners.
The company, originally launched as Slay, has secured $25 million from Accel, Tencent, and Laton Ventures. Born will use the funds to launch new AI characters, including a learning companion, while opening a New York office to drive marketing and research efforts.
In addition, Born is preparing a new product aimed at users aged 16–21. These “culturally relevant companions” will act as digital friends capable of sharing social content on TikTok and Instagram. Kamberi sees strong viral potential, while investors credit Born with creating a new field of emotionally intelligent AI.
